BTN during 2020 published dozens of opinion pieces from industry leaders. Here were last year’s most-read op-eds, according to Google Analytics page views. To see all BTN’s op-eds, click here, and to suggest an op-ed of your own, please contact BTN editorial director Elizabeth West or managing editor Chris Davis.
Beyond the Pause: Preparing for Corporate Travel Post-Covid-19
Festive Road’s Caroline Strachan suggested steps for travel managers to take to prepare for business travel’s return.
Covid-19 and Corporate Travel: Taking Action for What Comes Next
Traxo chief commercial officer Cara Whitehill offers travel management advice guidance during and beyond the Covid-19 crisis.
“And Just Like That, Travel Is Gone”
Travel technology innovator Johnny Thorsen considers work and life with less travel.
Developing the Future Online Booking Tool
Festive Road’s Paul Tilstone reimagines an online booking tool for the future.
Fail This Test and Our Industry Dies
tClara’s Scott Gillespie proposes an ROI test for future trips in a post-Covid world.
Button Up Your OBT as Coronavirus Bears Down
Serko’s Darrin Grafton laid out the key adjustments for configuring online booking tools to help address travel concerns during the pandemic.
It’s Time to Fix What’s Broken. What Are We Waiting For?
The business travel industry should take this opportunity to drive new solutions and innovation, argues DigiTravel’s Susan Lichtenstein.
For Travel Rebound, Let’s Reverse the Self-Fulfilling Prophecy
Options Travel’s Mark Walton warns against replacing facts and analysis with conjecture.
Ground Transportation, Overlooked but Essential, Needs More Relief
Industry vet David Kilduff argued that ground transportation suppliers mustn’t be overlooked in relief packages.
Trust Is the Key to Rebuilding the Corporate Travel Marketplace
Goldspring Consulting’s Will Tate lays out a Covid-19 travel recovery plan based on mutual trust.