Suku’s Infinite NFT Marketplace Bows Today, Get Your Paul McCartney Digital Collectibles

Suku’s Infinite NFT Marketplace launching today is hoping to replicate the success of recent NFT sales where prices soared to dizzying heights. Beeple’s digital art work, “Everdays: The First 5,000 Days,” for example, sold for $69.3 million at Christie’s and remains the most expensive NFT sold to date. Infinite Marketplace isn’t taking any chances, offering a lineup that ticks off all the relevant boxes: Rare and collectible, check. Pop culture tie-in, check. Coveted products, check.

The carbon-negative platform features the NFTs of multi-platinum recording artist and four-time Grammy nominee Jeezy, John Lennon’s former partner and artist May Pang, and sneaker designer Dan Gamache, who is known as “Mache,” to the next level.

The Infinite NFT Marketplace deploys the energy-efficient Hedera Hashgraph distributed ledger network, along with custom algorithms, to go beyond carbon neutrality, attaining the ultimate goal of carbon negativity, and contributing to real-world projects working to protect the environment with every transaction. Blockchain-based tracking, tracing, and authentication system Suku forms the foundation for the Infinite NFT Marketplace.

“This blockchain solution provides transparency into consumer goods with a strong focus on luxury items,” said Shannon Coble, co-founder of Suku and Infinite NFT Marketplace. “That’s where you bring in the authenticity piece. We developed a smart tag for sneakers in partnership with Avery DennisonAVY. Avery is the manufacturing leader of smart tag technology. This tag is durable, tamper-proof and [is housed] in the tip of the shoe.”

While Infinite NFT Marketplace can provide a link from the physical to the digital worlds, an NFT “doesn’t have to link to a physical product,” Coble said. “Creators and artists might like to create only a digital piece. That being said, a lot of the creators and artists we’re working with have that link back to the history or provenance of a physical product. We design the NFT as a digital twin that connects to a physical product.

Providing transparency into the authenticity of sneakers was Infinite’s first use case. “Now, with the Infinite NFT marketplace we’re launching, you can link back to actual physical products such as art pieces, photos and contact reels, should the creator chose to do so,” Coble said.

“We’re a one stop shop at Infinite,” Coble said, noting that the company works with DreamView, which features a team of CGI experts hailing from Disney

, Industrial Light & Magic, Pixar, and Electronic Arts

, among other organizations. “As our creative partner, DreamView creates imagery to allow NFTs to get to the next level of quality and interaction.”

NFTs, or non-fungible tokens, are minted using distributed ledger technology, which is what enables the creation of a unique, immutable identifier associated with the NFT that can’t be manipulated, copied, or forged.

Mache, said he’s been watching the NFT craze from the sidelines. The sneaker artist is offering an NFT of his Badlands, [North Dakota] sneaker, which is part of a travel-themed collection. “I want to tell the story about traveling in the U.S., he said. “We think about exotic places like Greece and Paris, when there’s so many places in America that don’t get light shed on them.

“The goal was to have people go to the places and interact with them,” said Mache, who designs sneakers for star athletes, such as Stefon Diggs, Lebron James, and Jarvis Landry. “People don’t have the means to do that, so why not get a piece of that in the shoes that tell that story. NFTs will be reviving the travel themes. For example, I’m a Minnesota Vikings fan.”

Mache, who has been doing sneaker art for 20 years, said he’s also highlighting the neon graveyard in Las Vegas. “It’s cool to find other routes to get my work out there,” he said. “There’s a lot off expectations. Who knows what will happen. I’ve been an artist all my life. In digital age, having more access to your work is great because you’re pretty limited in terms of what you can turn out with your hands.”

Jeezy and Oasis Digital Studios are launching the performer’s iconic snowman logo as a limited-edition series of five animated and AR-enhanced NFTs. The release will be an ode to Jeezy’s 2005 double platinum album, “Let’s Get It: Thug Motivation 101,” the first album to feature the snowman image. As of today, fans and collectors are able to purchase and experience the AR-enhanced, 3D snowman NFT through the Oasis Digital Studios storefront on the SUKU Infinite Marketplace.

There will be 1,001 NFTs of each of the animated computer graphics and AR customized snowman featuring classic Jeezy adlibs, available to purchase at $101 USD per image. Up to 30 randomly selected lucky buyers will also score a personally autographed Jeezy album with their purchase and have it shipped directly to them.

Pang, who had an 18-month affair with Lennon during his marriage to Yoko Ono, – the Beatle referred to it as The Lost Weekend – is releasing today a first set collection of 15 photographic and animated NFTs with AR enhancements that recount the original inspiration for the cover art of Lennon’s Walls and Bridges album.

Ruth McCartney, Paul McCartney’s stepsister and May Pang’s business advisor, said Lennon would have approved of NFTs. “I knew John pretty well,” she said. “Growing up he’d stay with us. He was always [looking for] the next cutting edge thing. When the internet came along he would have been all over it. NFTs live on a phone in a pocket close to your heart. If you’re a vinyl record collector you can’t have it all with you. John would have been very glad that we’re able to bring him to new generations.

“Some of the things we’re bringing out under the scarcity pyramid under the guidance of Oasis Digital Studios,” McCartney said, referring to the company, which creates experiential and collectible partnerships with artists, sports personalities, talent, brands, and commercial enterprises using multimedia, cinematics, animations, and other techniques along with AR and VR technology. “We’re starting with very affordable things like the old New York area code, 212. Animated GIFFS, which contain an image and logo, will be priced at $202. As we go father in the summer and fall, it will run the gamut.”

Lennon fans can purchase this NFTs in two groups, as originals, variations, and cinematics, starting today, gaining digital ownership of a representation of a personal time in his life. The majority of the photos have never been seen before and have been previously preserved as part of music history. 

McCartney said Pang is being careful not to commercialize her relationship with Lennon. “She’s not going to do T-shirts,” she said, adding that there will never be another John Lennon. “Oasis is being very diligent and working with the cleanest blockchain possible so as not to get involved in the eco-green argument. John was very serious about the environment.”

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