Off-channel booking capture provider Traxo has named former Upside Business Travel head of commercial sales Brian Butler to the newly created role of chief sales officer. Based in Washington, D.C., Butler will oversee Traxo’s global sales activities, including the company’s growing network of partnerships with other travel providers, and reports to Traxo CEO Andris Fabris.
Butler has nearly two decades of experience leading sales, supplier relations and customer success functions at travel providers including Upside, Hertz and corporate travel management companies Radius and Adtrav. He most recently served as vice president of sales for marketing intelligence startup SalesIntel.
Traxo said it created the new role due to a “surge in demand” for the company’s off-channel booking capture solutions in light of an increased emphasis on corporate duty-of-care responsibilities as business travel returns amid Covid-19.