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Technology is changing everything from the homes we live in to the workplaces we work in. The hospitality industry is no exception. It is one of the key industries that is in transition. Issues such as mobility, flexibility, and the easy availability of information are at the heart of this disruption, helping customers make informed decisions. Gone are the days when traveling meant visiting a travel agent to book tickets or find accommodation. Institutions like Airbnb and Skyscanner try to offer customers great deals, including price comparison services and services to help them make decisions about their travel preferences.
At the epicenter of this disruption are a variety of digital technologies, including mobile apps, big data analytics, the Internet of Things (IoT) and artificial intelligence (AI) that are helping hospitality providers evolve and deliver the best experience for your customers. Suffice it to say that hotels now take sanitation and hygiene practices very seriously. Hoteliers go to great lengths to ensure guests’ safety without compromising their comfort or convenience. For example, we are seeing a shift to fully contactless hotel operations, which is likely to become more common among hotels.
Ways smart technology is reshaping the hospitality industry
Smart energy management
Smart thermostats and occupancy sensors can monitor and respond to fluctuations in occupancy. In addition, intelligent energy management systems use sophisticated machine learning algorithms to continuously analyze historical thermodynamics, local weather patterns, and peak loads to optimize energy consumption in real time throughout the year. Smart energy saving is not wild speculation. Smart energy management systems can reduce hotel energy costs by up to 20 percent and achieve some of the fastest payback times in the industry (12-24 months). They can also significantly increase the resale value of a hotel. The energy savings from Internet of Things technology are not just limited to heating, ventilation and air conditioning systems. Smart lighting technology also allows hoteliers to better understand their energy needs, automate consumption and adapt to changes in occupancy in real time.
Just as smart HVAC systems use occupancy sensors and machine learning algorithms to continuously analyze load demand patterns and optimize HVAC energy consumption, smart lighting systems allow hotels to set preferred lighting schedules, track occupancy patterns and report on overall lighting energy use throughout the year. . For example, when the Chatwal Hotel in New York upgraded approximately 1,300 light fixtures in its hallways, common areas, and 80 guest rooms, it saved more than 410,000 kilowatt hours per year, corresponding to a 90 percent reduction in energy consumption for illumination. In fact, the Chatwal Hotel saved about $124,255 in its first year alone.
Just as smart EMS allows hoteliers to monitor, track and optimize energy consumption, predictive maintenance allows them to use sensor data to identify dangerous or wasteful trends and alert maintenance staff before a given problem becomes one. much more expensive. So instead of waiting for a component to fail before repairing or replacing it, IoT technologies allow engineering staff to predict maintenance needs based on system usage, prevent system failures, and reduce system operating costs. a faulty system. A single leaky toilet can cost up to $840 per year. Add to that the cost of water damage that occurs until the leak is detected.
By monitoring water lines with low-cost, IoT-enabled smart water meters, hotels can see a return on their water usage in about four years. Similarly, some online management platforms continually collect data related to HVAC runtimes for each unique room and assign efficiency ratings to them. This rating is an indicator of how quickly a room can be heated or cooled to a guest’s preferred temperature and provides engineering teams with critical alerts when HVAC equipment needs attention.
Smart guest experiences
No hotel can operate without guests, and for that reason, hoteliers can expect smart technology to shape guest experiences and expectations. Guest data can not only be used to help better meet guest needs, but in conjunction with occupancy sensors, it can also be used to automate guest interactions during their stay, reducing both friction points such as labor costs.
In this way, smart technology will continue to enable hotels to predict and personalize various guest services based on past visits and aggregated guest data.
Big Data and Big Data Protection
One of the main benefits of smart technology is how it aggregates data and makes it actionable. But with big data comes great responsibility. According to Cloudbeds, “Big data is great when you can use it to take action, whether it’s targeting a new market segment or adjusting your rate plans to compete with your competitors. However, the biggest concern around big data and the necessary data storage is the security that surrounds it. The goal of every data carrier is to keep their customers’ data secure, but that’s easier said than done.
In recent years, we have seen massive data breaches that have literally put hundreds of millions of consumers, such as Equifax and Target, at risk.” As the price of big data solutions makes them more accessible to the mid-market segments of the hotel market, we can expect more hotel owners to adopt and invest in them. More importantly, we can expect solution providers that can ensure data protection to dominate their market segments.
Smart Reserved Parking
Hotels can now use smart sensors and hotel apps to allow guests to reserve parking spaces in advance of their visit and have their space assigned upon arrival. This will save hotels the labor cost of manually managing parking inventory and give guests a more seamless experience from the moment they check in.
Remote check in/out
By allowing guests to check in remotely via their mobile device, hotel owners can better predict/manage their staffing needs and save significantly on labor costs. This technology can also alert hotel staff when guests arrive (allowing them to spend less time on the welcome process), offer appropriate upgrades/upsells, and provide them with a more personalized guest experience, even on their first visit.
At the end of a guest’s stay, travelers can enjoy a seamless self-checkout experience that also allows them to arrange their preferred transportation to their next destination (be it a taxi, airport shuttle, or a ride-sharing service like Uber or Lyft). ), additional savings in labor costs.
Mobile room keys
Today, more and more hotels offer guests room access through their smartphone app. This saves printing costs on environmentally harmful plastic cards and eliminates the hassle of managing access card inventory that is prone to loss and degaussing.
smart room service
Smart occupancy sensors will also help hotels push menu notifications to smartphones at optimal times when guests are in their rooms. These notifications can even include personalized suggestions based on previous orders. In fact, many food delivery apps already offer a similar experience, sending push notifications to frequent users at their preferred ordering times on their preferred days.
Smart marketing practices
Before hotels can deliver a smart guest experience, they must entice guests through the door; That’s where smart marketing comes in. The data opportunities of smart technology offer hotels a more complete picture of their guests than ever before. Hotels that harness data insights are the ones that will continue to succeed in the face of growing competition from Airbnb.
Final words: How to Smart Technology is changing the hospitality industry
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